The GTM Factory

We engineer automated GTM workflows for SaaS teams — inbound, outbound, and CRM enrichment.

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About Willy 👤

I’m Willy, founder of The GTM Factory. After 10+ years in SaaS sales, I pivoted into Go-To-Market Engineering to help teams automate their GTM motions. I’m certified in Automated Inbound, Outbound Automation, and CRM Enrichment with Clay — and I blend that technical expertise with years of GTM execution.

Services ⚙️

• Automated Inbound → Capture, enrich, and qualify leads automatically — no more manual spreadsheets.
• Automated Outbound → Target the right accounts with enriched data pipelines that save SDRs 10+ hours/week.
• CRM Enrichment → Keep Salesforce or HubSpot clean, accurate, and actionable for leadership visibility.

Demo 📺

Inbound: How I enrich leads automatically from form fill to CRM.Outbound: Dynamic prospecting with Clay + sequencing tools.CRM: Keeping Salesforce fields updated automatically.

Clay Certified

Credly Certs

Testimonials

Izzy Kim, Clay, Head of Cohorts

Willy is an absolute powerhouse in the Clay Community. He is able to work backwards from the end result you want with a GTM tool like Clay and engineer state of the art GTM workflows that make your wildest dream come true. What’s so unique about working with Willy is that he will not just engineer for you but he will explain GTM workflows patiently to you. If you want someone who doesn’t just “get the job done” but “get the job done so well and can explain back to you well what he’s done for you”, Willy’s your guy.

Packaging & Pricing

TrainingHands-on sessions to level up your team’s GTM skills.
• Clay (tables, automations, enrichment)
• HeyReach, Smartlead, Lemlist (outbound sequencing)
• Funnel setup in Salesforce or HubSpot
• Prompt engineering for AI workflows
• Live training + Q&A with recordings💡 Best for teams who want to learn and operate independently.

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$500 per ecosystem (est. 2-4 hours~ app)

BuildingQuickly stand up GTM automations inside Clay.
• Automated inbound workflows
• Outbound prospecting flows
• CRM enrichment pipelines (Salesforce, HubSpot)
• Pre-built templates customized for your stack💡 Best for teams who want working systems fast without reinventing the wheel.

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$1,000 per workflow
(e.g. inbound, outbound, or CRM enrichment)

Project-Based GTMEA full-cycle GTM automation engagement covering everything end-to-end.
1. Strategy & planning aligned to your GTM goals
2. Training to upskill your team
3. Building workflows & GTM systems
4. Documentation for long-term sustainability
5. Handover + enablement for independence💡 Best for leadership teams who need end-to-end design, build, and enablement support.

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$6,000/mo per engagement
(minimum 2 months)